Elixir Emporium (“the Website”) is owned and operated by Elixir Emporium Limited (“EEL”). This Privacy Policy, along with our Terms and Conditions, explains how EEL may collect, use, and protect the information we gather about you, as well as your rights concerning any personal information we hold about you. By accessing the Website, you confirm that you have understood and agreed to these terms.

Information We Collect About You

When you use our Website, we collect and store the personal information you provide to us. Our primary objective in collecting this information is to offer you a safe, efficient, and customized experience. This enables us to provide services and features that meet your needs, while also customizing the Website to enhance your experience. Importantly, we collect personal information that we deem necessary to achieve this purpose.

Once you sign in to our Website, you are no longer anonymous to us. We collect personally identifiable information (such as your email address, name, phone number, etc.) when you create an account by signing up. While certain sections of our Website can be browsed without registering, some activities (such as placing an order) require registration. If you choose to make a purchase on the Website, we collect information about your buying behavior. We may use your contact information to send you offers based on your previous orders and interests. If you leave feedback, we collect and retain this information as necessary to resolve disputes, provide customer support, and troubleshoot issues as permitted by law.

We indicate which fields are mandatory and which are optional. We may automatically track certain information about your behavior on our Website, using it to conduct internal research on our users’ demographics, interests, and behavior to better understand, protect, and serve our users. This information may include the URL you came from, the URL you visit next, your browser information, and your IP address. If you send us personal correspondence or if others send us correspondence about your activities on the Website, we may collect that information in a file specific to you.

We collect information about you when you:

• Visit the Website and other sites accessible from the Website.
• Register and buy products or services on the Website.
• Participate in promotions, competitions, customer surveys, and questionnaires.
• Contact us, whether in writing or by calling customer services.

We may supplement the information we collect with data from other sources (e.g., public registers) to assess the accuracy of the information we hold and send you relevant offers and information.

Using Your Information

Collecting your personal information helps EEL better understand your needs. We use your information to:

• Manage and improve the Website.
• Personalize our services to you.
• Collect your order history.
• Administer and operate your account.
• Inform you of online offers, products, services, and updates.
• Process your orders and receive payments.
• Resolve complaints and disputes.
• Notify you of important changes to the Website and our services.
• Understand your shopping behavior to develop and improve our products and services.
• Manage promotions, competitions, customer surveys, and questionnaires.
• Tailor your experience on our Website by providing content that may interest you.
• Provide safe services, verify your identity, and prevent or detect fraud and crime.

In performing these tasks, your information may be disclosed to credit reference agencies, who may keep a record of that information. However, this is not a credit check, and your credit rating will not be affected.

We may share your personal information within our group companies or affiliates to provide you with relevant products and services. However, your personal information will not be released to companies outside of EEL’s group for their marketing purposes. We may use and share anonymous information outside of EEL, but this does not include your personal information.

Marketing and Research

By registering on our Website, you agree that we may contact you:

• With offers and information about EEL products or services.
• With offers and information about partners’ products or services.
• For customer research to help improve our services.

Cookies

A “cookie” is a small piece of information stored by a web server on a web browser so it can be later read back from that browser. We place both permanent and temporary cookies on your computer’s hard drive. The cookies do not contain any of your personally identifiable information.

We use cookies to analyze our web page flow, measure promotional effectiveness, and promote trust and safety. Some features on the Website are only available through the use of cookies. We also use cookies to allow you to enter your password less frequently during a session. You are free to decline our cookies if your browser permits, but this may limit your ability to use certain features on the Website.

Third-party cookies may also be placed on certain pages of the Website. We do not control the use of these cookies by third parties.

Disclosing Your Information

We will never disclose your information to anyone outside of EEL except where we have your consent, where required or permitted by law, or to other companies who provide a service to us. We may also disclose your information to any successors in title to our business.

Other Websites

The Website may contain links to other sites outside of our control. The operators of these sites may collect information from you, which will be used in accordance with their privacy policies.

Choice/Opt-Out

We provide users with the opportunity to opt-out of receiving non-essential communications (promotional, marketing-related) from us and our partners. If you wish to remove your contact information from our lists and newsletters, please opt-out.

Advertisement

We may use third-party advertising companies to serve ads when you visit our Website. These companies may use information about your visits to this and other websites to provide advertisements about goods and services that may interest you.

Consent

By using the Website and providing your information, you consent to the collection and use of the information you disclose in accordance with this Privacy Policy.

Changes to Our Policy

We reserve the right to change this policy at any time. If we make changes to our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.